Tuesday, December 31, 2019

UNESCO Fulbright Fellowship Program Application Essay

I am applying to the UNESCO Fulbright Fellowship Program to work in the Bureau of Strategic Planning (BSP) within the Division of Programme, Planning, Monitoring and Reporting. As a Fulbright Fellow, I am currently working as an English Teaching Assistant at Gwangyang High School in South Korea. I recently graduated from Williams College, in Williamstown, MA, where I majored in Economics with a concentration in Africana Studies. I am qualified for the UNESCO Fulbright Fellowship because I have a diligent work ethic, experience with research and economic analysis, and I adapt easily to new environments. Furthermore, having grown up and worked in seven different countries, four of which were in Africa, I have a significant international†¦show more content†¦In this role, I gained research and modeling experience and worked closely with government officials and EPRI’s director to meet deadlines. My experiences from this internship further intensified my desire to work to wards solutions for the complex problems facing governments and non-governmental organizations. Living in several developing countries during my childhood, I witnessed a richness of culture and life, but unfortunately matched by extreme poverty and hardship, which has shaped my thinking. Also, while growing up, enrolled in the disparate educational environments of several different countries and now teaching English in South Korea, I have been a part of a variety of approaches to education. I have seen the importance of increasing both the availability and the quality of education as a fundamental step in promoting development. Today I still feel a deep connection to developing nations and their people and want to expand on my previous work through this fellowship opportunity. As an Economics major at Williams, I developed a passion for Economics and a familiarity with Political Science and International Relations. In several of my classes, I completed coursework related to sustainable development and have conducted a research project on the Millennium Development Goals. In addition, I understand that UNESCO is a distinctive entity withShow MoreRelatedLibrary Management204752 Words   |  820 PagesInformation, Second Edition Arlene G. Taylor The School Library Media Manager, Third Edition Blanche Woolls Basic Research Methods for Librarians Ronald R. Powell and Lynn Silipigni Connoway Library of Congress Subject Headings: Principles and Application, Fourth Edition Lois Mai Chan Developing Library and Information Center Collections, Fifth Edition G. Edward Evans and Margaret Zarnosky Saponaro Metadata and Its Impact on Libraries Sheila S. Intner, Susan S. Lazinger, and Jean Weihs Organizing

Monday, December 23, 2019

Nike in China - 3150 Words

Executive Summary Overview Nike is the market leader in athletic shoes in the United States. The Oregon based company has always utilized offshore facilities in low-income countries to produce at minimal costs followed by importation into predominantly the US for sales. Nike is quick to divest from emerging markets as costs rise and has recently signed short term production contracts with a long term strategy of production in China. Unlike Nike’s previous global endeavors, the political and cultural atmosphere in China has made the collaboration more demanding. Opportunities As the South Korean standard of living continued to improve, expected wages grew forcing Nike to look elsewhere for low cost shoe production. Market research†¦show more content†¦The countries had been targeted due to low costs with certain factories being divested over the years due to increasing wage rates and political uncertainty. Competition to reduce costs between different countries was key to identifying new opportunities and deciding on which factories would remain open as economic factors changed. While reducing costs was the main concern in global production, Nike could not accept a subsequent loss of quality. Previous experiences in Far Eastern plants had proven successful via quickly accepted technology transfer and ratios of grade-B shoes falling below 5% at rapid rates. Without the combination of high value and low cost, the strategic competitive advantage would be lost. Assumptions and Implications of a Global Strategy Nike moved to China based on their strategic history of standardizing the operations life cycle. Knight believed China would mirror other Far Eastern locales. Cost cutting assumptions included pay based on relative Chinese wages (as opposed to relative Nike production wages), employee incentives capabilities, minimal import/export barriers, and an infrastructure for facile distribution logistics. For each unforeseen difficulty encountered along these assumptions, Nike’s costs would increase and could drive margins down to a point where China would no longer be financially competitive. The Olympic team public relations venture attempted to further theShow MoreRelatedNike Inc.: China Essay5605 Words   |  23 PagesIntroduction ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Section 2 | Differences in Nation Culture: the US and China ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 Section 2.1 | Cultural Differences and Similarities ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Section 3 | Competitors ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Section 3.1 | Adidas ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........................9 Section 3.2 | Li Ning ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Section 3.3 | Current Positon in China ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.......................10 Section 4 | Organisational Structure and OperationsRead MoreNike: a Multinational Company in China Essay901 Words   |  4 PagesNike: A Multinational Company in China Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. The company was founded on January 25, 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. It was first named Blue Ribbon Sports and it officially became Nike, Inc. on May 30, 1978 (Nike). As a multinational company, it operates retail stores domestically and overseas and all of the products it sells are manufacturedRead More Nikes Plan for China Essay940 Words   |  4 PagesNikes Plan for China Nike is already a global power house, however the potential to increase sales in China was the topic of the most recent annual investor meeting. One may question Nike’s preoccupation with China. After all, Nike China is dominant. They are currently the number one brand with the number one market share while competitors Reebok and Adidas are in 4th and 5th places respectively. They have tripled revenue in the last two years. With 2000 points of sale, 400 stores in the topRead MorePestel Analysis on China1481 Words   |  6 PagesPolitical factor: If Nike wants to open international market such as China, the company would get disadvantages because every country will protect and priority for its domestic products. So, the company must find out exactly these requirements that the country require in Nike to overcome these barriers. International trade regulations The trade regulations in China are formulated in accordance with the Foreign Trade Law of the Peoples Republic of China in order to maintain foreign trade orderRead MoreHistory Of Nike Inc. ( Nke )1709 Words   |  7 PagesHistorical Background Nike Inc. (NKE) is a $32.3 billion multi-national enterprise headquartered in Beaverton, OR. Nike was originally founded as Blue Ribbon Sports in 1962, and in 1967, the company rebranded as Nike. Positioned as the worldwide leading brand in the sports apparel industry, Nike’s primary business activity is â€Å"the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services† (Nike Inc., 2016). Products and ServicesRead MoreCompetitive Analysis Of Nike Vs. Nike1497 Words   |  6 Pagescompetitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. One attribute to such capability is its value or benefit offered to its customers. The intensity of competition from its competitors is high for each firm competes in various key areas of business. For example, Adidas has loyal customers who are soccer players, while Nike has highRead MoreOutsourcing Practices of Adidas, Converse, Nike, and Reebok1079 Words   |  4 PagesOutsourcing Practices of Adidas, Converse, Nike and Reebok Introduction Apparel and shoe manufacturers continued to offload the more costly yet easily replicated part so their business models to concentrate on brand building, marketing, sales and attaining greater distribution channels globally. These are the pressures all apparel and shoe manufacturers face, and it is particularly challenging in the athletic show industry (Kynge, 2009). Adidas, Converse, Nike and Reebok have been outsourcing productionRead MoreNike1270 Words   |  6 PagesNike is a successful company that has been in business since 1972. Throughout the decades, Nike has built up its brand to one that is respected and sought after. Nike has grown its brand name through the acquisitions and partnerships of many other brands (Hurley, Umbro, Cole Haan, and Converse) to provide to its customer different products that suit every athletic need. In order for Nike to gain success in its growth, the company follows the four functions of management: planning, organizing, leadingRead MoreNike : A Brand Of Footwear, Clothing, And Sporting Equipment1004 Words   |  5 PagesBrooke are going to be talking to you about the popular brand of footwear, Nike shoes. Nike is a popular active and footwear brand that is owned by the CEO, Phillip Knight. Founded in 1964, the company has become extremely popular in creating exclusive footwear, clothing, and sporting equipment. We chose to research this topic as Nike is very well known brand and we were curious as to what happens behind the scenes. As Nike footwear is so popular we feel as though we need to understand and know howRead MoreEssay on Sweatshops810 Words   |  4 PagesNike’s Sweatshop Issues Nike is a widely known and respected athletic company, but they treat their employees with the least amount of respect such as, â€Å"verbal and physical abuse, shockingly high rates of sexual harassment, forced overtime, denied sick leave, inadequate access to medical care†(O’Rourke). Many people are unaware of how poorly these sweatshop workers are treated every day. It seems like Nike is very unwilling to change, because of how inconsistent and unfair the labor conditions

Sunday, December 15, 2019

Liko Free Essays

Results Reporter| | Out of 10 questions, you answered 5 correctly with a final grade of 50%| | | | | | 5 correct (50%)| | | | 5 incorrect (50%)| | | | 0 unanswered (0%)| | | Your Results:| The correct answer for each question is indicated by a . | ————————————————- Top of Form | 1 CORRECT| | Value is the customer’s perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. The mileage of a car would be considered as a(n):| | | A)| functional benefit. We will write a custom essay sample on Liko or any similar topic only for you Order Now | | | B)| experiential benefit. | | | C)| social benefit. | | | D)| psychological benefit. | | E)| internal benefit. | | | | | | Feedback: Difficulty: Hard LO: 01-01 Topic: The Role of Marketing Bloom’s: Apply AACSB: Reflective Thinking Page: 07 Value is the customer’s perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. Benefits can be functional (the performance of the product), experiential (what it feels like to use the product), and/or psychological (feelings such as self-esteem or status that result from owning a particular brand). | | 2 INCORRECT| | How did integrated marketing communications (IMC) revolutionize the role of marketing? | | A)| It shifted marketplace power from retailers to manufacturers. | | | B)| It led to increasing dependence on the advertising element of the promotion mix. | | | C)| It led to the rapid growth and development of database marketing. | | | D)| It created a lesseni ng need for advertising agencies to be accountable for their actions. | | | E)| It shifted marketing expenditure from non-traditional to traditional media advertising. | | | | | | Feedback: Difficulty: Easy LO: 01-03 Topic: Reasons for the Growing Importance of IMC Bloom’s: Remember AACSB: Analytic Page: 14 Major characteristics of this marketing revolution include: the growth and development of database marketing. Many companies now have extensive databases containing customer names; geographic, demographic, and psychographic profiles, purchase patterns; media preferences, credit and other financial information; and other relevant characteristics. | | 3 CORRECT| | Which of the following statements is true about branding? | | | A)| Organizations should not provide the same level of promotion to brands during recessions as they do during times of prosperity. | | | B)| A well-known brand has a competitive advantage in the market. | | C)| Companies trying to sell their products internationally do not benefit from having a strong brand name. | | | D)| The appeal of recognized brand names is declining. | | | E)| Many organizations view the process of creating and maintaining a strong brand as a liability. | | | | | | Feedback: Difficulty: Medium LO: 01-03 Topic: The Role of IMC in Branding B loom’s: Understand AACSB: Analytic Page: 15 With more and more products and services competing for consideration by customers who have less and less time to make choices, well-known brands have a major competitive advantage in today’s marketplace. | 4 CORRECT| | ____ advertising would focus on creating a demand for MilkBone, a brand of dog biscuits, among consumers. | | | A)| Selective-demand| | | B)| Direct| | | C)| Trade| | | D)| Primary-demand| | | E)| Secondary-demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom’s: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Primary-demand advertising is designed to stimulate demand for the general product class or entire industry. Selective-demand advertising focuses on creating demand for a specific company’s brands. | 5 INCORRECT| | The ad for Gills onions in Fresh Cut, a publication for people in the grocery business, encouraged store managers to stock up on the produc t. The ad is an example of _____ advertising. | | | A)| consumer| | | B)| trade| | | C)| cooperative| | | D)| comparative| | | E)| primary demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom’s: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Advertising targeted to marketing channel members such as wholesalers, distributors, and retailers. The goal is to encourage channel members to stock, promote, and resell the manufacturer’s branded products to their customers. | | 6 INCORRECT| | Several years ago, consumers could get a free Bart Simpson watch if they collected and mailed in three Universal Product Codes from boxes of Kellogg’s cereal. Which element of integrated marketing communications was being used in this case? | | | A)| Sponsorship| | | B)| Interactive marketing| | | C)| Direct-order advertising| | | D)| Sales promotion| | | E)| Exchange advertising| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Sales Promotion Bloom’s: Analyze AACSB: Reflective Thinking Page: 23 Sales promotionis generally defined as those marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. | | 7 CORRECT| | SoBe beverages was a major sponsor of the Gravity Games, which included contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. By co-sponsoring this event, SoBe was indulging in:| | | A)| trade advertising. | | | B)| direct marketing. | | | C)| personal selling. | | D)| primary-demand advertising. | | | E)| public relations. | | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Publicity Bloom’s: Analyze AACSB: Reflective Thinking Page: 25 Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various publi c affairs activities-to enhance an organization’s image. | | 8 CORRECT| | Advertisements, websites, press releases, brochures and point-of-purchase displays are all examples of:| | | A)| intrinsic touch points. | | B)| company created touch points. | | | C)| consumer created touch points. | | | D)| unexpected touch points. | | | E)| extrinsic touch points. | | | | | | Feedback: Difficulty: Easy LO: 01-05 Topic: IMC involves Audience Contacts Bloom’s: Remember AACSB: Analytic Page: 26 Company created touch points are planned marketing communication messages created by the company such as advertisements, websites, news/press releases, packaging, brochures and collateral material, sale promotions, and point-of-purchase displays along with other types of in-store decor. | | 9 INCORRECT| | During an internal analysis conducted for the creation of the marketing plan of PSA Peugeot Citroen, Europe’s second-biggest car manufacturer, the company would have discovered:| | | A)| a potential market in the United States. | | | B)| the image of the company as an efficient manufacturer. | | | C)| how competition from Volkswagen is impacting the company’s growth. | | | D)| untapped target markets. | | | E)| the current demographic trends in the environment. | | | | | | Feedback: Difficulty: Medium LO: 01-06 Topic: Promotional Program Situation Analysis Bloom’s: Remember and Understand AACSB: Analytic Page: 29 Another aspect of the internal analysis is assessing the strengths and weaknesses of the firm or the brand from an image perspective. Often the image a firm brings to the market will have a significant impact on the way the firm can advertise and promote itself as well as its various products and services. | | 10 INCORRECT| | The external analysis (done for the creation of the marketing plan) of the situational analysis would examine:| | | A)| the image of the company or the brand. | | | B)| the characteristics and buying patterns of the firm’s ustomers. | | | C)| the firm’s ability to implement the promotional program. | | | D)| the selection and evaluation of the ad agency. | | | E)| the results of the previous marketing plan. | | | | | | Feedback: Difficulty: Easy LO: 01-06 Topic: Promotional Program Situation Analysis Bloom’s: Remember AACSB: Analytic Page: 32 An important part of the external analysis is a detailed consideration of c ustomers’ characteristics and buying patterns, their decision processes, and factors influencing their purchase decisions. | Bottom of Form How to cite Liko, Papers

Saturday, December 7, 2019

The Descriptive characteristics of children - MyAssignmenthelp.com

Question: Discuss about theDifferent characteristics related to treatment in the child suffering from Autism Spectrum Disorder. Answer: Introduction: Autism is a type of mental disorder in which the person faces difficulty while engaging in social communication and interacting with other people. It is characterized by continual impairments that start in early childhood and have a big impact. An individual suffering from autism displays different behavioral presentations with each other and shows different interests and preferences to activities. On a larger scale, individuals who are suffering from this disease are constantly facing difficulties on a regular basis. In addition, impairments of the brain and ability to converse effectively may also be present. These factors could possibly hinder their activities of daily living. According to statistics from the National Institute of Mental Health, every 1 in 110 children is affected by Autism (2016). Autism Spectrum Disorder (ASD) is termed as neurodevelopmental disorders in the Diagnostic and Statistical Manual of Mental Disorders. They are categorized into various degrees of impairments in social interactions, communication skills, and different behavior patterns. ASD can be detected in the children within the age group of 18 months to 3 years. According to various studies, it can be detected at the age of 1 or less. Any child must be evaluated by a specialized professional if exhibitions of symptoms of ASD are evident. Abnormal behavior in infants is usually first detected by their respective parents. Physically, a baby who is suspected of ASD may behave differently even from birth. The baby may not respond to people or may seem either engaged or fixated on a particular object for a period of time. Babies presenting with abnormal mental development is usually an indication of ASD. For instance, when a baby becomes inactive and behaves differently towards the social activities. This must be taken seriously and the parents should start consulting a professional. It was mentioned in the National Institutes of Health, that the parents are generally right about finding the abnormalities or developmental problems in the child as they stay with them throughout the day (2011). The rationale of the study: No research was done for ASD until 1987. In 2001, the research was conducted and took a long period of time. In Singapore, more diagnostic and educational services were developed for children with ASD in the year 2005. As the frequency of ASD in Asia is constantly rising it is essential to conduct studies in order to explore the possible factors associated with the child diagnosed with ASD as well as their parents and help to minimize the symptoms and maximize their abilities. Literature review this is actually comparing the 3 or 5 articles' results that you have. Specify shape but study, what type of study done, brave subject, what the statistics are, and what their conclusion is. Use words like however in between 2 articles if u 1 2 make a comparison. Article 1 and 2 1 theme. Article 2 and 31 themes. Reviewed Articles Physiology and behavior your whole literature review for this is you telling what they use, this should be under your instrumentation. Coz its what u will be using as a measurement for your study (i tink lah). It is a disease that lasts for a lifelong affecting an individual's communication ability. The person suffering from ASD has lesser IQ and has indifferent behavior towards social activities. ASD comprises of childhood disorder, autism, and Asperger syndrome. Poor skills, the problem in communication, less response and problem in eye contact are some of the common symptoms. The symptoms are also not always visible in the same way. Different cases might have different symptoms that can range from mild to severe. However genetic character and other environmental behavior are the factors that have a great impact on the presence of the disorder. In the US, every 1 in 68 children is identified with the disorder of ASD, as reported by the CDC (Centres of Disease Control and Prevention). According to the 2010 report by the CDC, it was found that ASD is more common in males (1 in 42) than females (1 in 189).The WHO reports estimate that every 1 in 160 children are the victims of ASD and compr ises of 0.3% of the global pressure of this disorder. The existence of this disorder is still not clear in middle-income countries; the existence of Autism is higher than that of developing countries. As per 2002 reports, there were 42,500 undiagnosed cases of ASD. In UAE, there are more male victims and in Saudi Arabia, the numbers of cases are still not addressed (Al Shirian and Al Dera, 2015). This study investigates the behavior of the Autism children and how to diagnose it. The situation is not the same, it is progressing with time. In order to assess the child's symptoms and manage the disorder with time, Autism Treatment Evaluation Checklist can be used as a tool for the treatment. This can help in improvement of the autistic patients who are enrolled in various centers. Patterns of Participation in Daily Physical and Play Activities Autism spectrum disorder (ASD) indicates several neurodevelopmental impairments which may end in impairments in motor or physical activities. Daily physical activity involvement was investigated in a total of 83 children (52 boys and 31 girls) with ASD aged 615 years. Results indicated that only 10 (12%) of children with ASD were physically active. Children were predominantly engaged in solitary play rather than social play activities. Gender, family income, and household structure were found to be associated with activity scores. Financial burden and lack of opportunities were noted as the leading barriers to physical activities. In conclusion, findings indicated a low rate of physical activity participation in children with ASD that is closely associated with socio-demographic variables. People suffering from Autism face difficulty in social gatherings, in maintaining a peer relationship with their age group. Young people are generally advised to participate in sports and other outdoor activities but children with Autism are unable to participate in outdoor games and activities. They remain indoors and spend their time in passive play. It minimises the opportunities for the children to participate in extracurricular activities and keeps them away from various recreation program. Obesity and overweight are the two conditions which are generally associated with this disorder. In order to improve the condition of their situation, rehabilitation services are given to them from an early age only. A recent study indicated that children suffering from this disorder tend to have lower scores in well-being and satisfaction is also correlated with this term. Daily physical activities play a vital job in the growth of a child. It prevents them from being alone and also influenc es the well-being of an individual. Because of the lack of studies, assessment of the daily activities and the impact of the environmental factors on their physical activity could not be investigated (Memari et al., 2015). A recent study suggests that maximum children with ASD have lesser physical activities. Many studies reported that the inactiveness is found in them due to the presence of weaknesses. Low self-esteem, emotional impairments are some of the factors which are usually seen in them. Data from other developing countries revealed that lack of understanding, financial complaints were also found in the samples of ASD. Some barriers like the financial crisis and time constraints were some reasons of why the children suffering from this disorder could not participate in physical activities. The families of the victims go through great difficulties and they have a financial burden on them too (Memari et al., 2015). Research in Autism Spectrum Disorders In 2007, a research was done for the early diagnosis of ASD in children. The diagnosis involved various presentations by professionals. To prevent the occurrence of misdiagnosing ASD, the national clinical guidelines have provided clinicians with a standard guideline for diagnosing the child. A proper assessment of the diagnosis must be created after a detailed history of the activities of the child, interview of the caretaker of the particular child and clinical observations (Poon, Koh and Magiati, 2013). The developmental history is taken into account for the clear understanding and for better diagnosis. The delays in the diagnosis in the ASD cases were generally because the parents were unable to detect the signs in their children at an early stage. Even it becomes difficult for the clinician to present the report of the victims and their parent's also to suffer. The parents consult a number of professionals before the confirmation of the ASD in their child. It can take a time of around three years for the confirmation. They are satisfied with the diagnosis especially when they have consulted a number of professionals for the diagnosis. A good relationship between the professional and the parents can prove fruitful and helpful in creating a perfect report. Parents are satisfied only when they are able to conduct a Question and Answer session with the professionals and also expect them to be honest and open-minded regarding the case. The vice versa applies to the professionals too. SPSS (Statistical Package for Social Sciences) is used to perform all the analyses. To discover relationships between the diagnostic process, parental contentment and the severity of the disorder, Pearson's correlation was adopted. The cases which missed the complete data were prorated (Autism Research Institute, 2017). Research gap: The several limitations are: Firstly, neuron typical control group was not included in the study as it would be helpful to compare between children with ASD in the participation of physical activity. Secondly, the tools that were used to evaluate autism treatment are not comprehensive enough to diagnose and measure the severity of autism at an early stage. Finally, the comparison is made between neurotypical control groups. There were numerous studies that are conducted related to evidence based on children with autism and their behavior and how their parents are coping. However, there is no study of this nature conducted in Singapore to assess the impact of social variables on parental aspiration or comparison between the neurotypical control group and children with ASD in Singapore. Purpose of the study Purpose of the study is for parents with autism children to understand the variables and factors associated with the term ASD. Proper research and knowledge are still not accessible to the parents of children with ASD. The studies seem to be new and less established. This study is to provide proper knowledge and facts to them. The study mainly aimed at understanding and investigating the aspects of ASD from the viewpoint of those affected by the disorder and their parents. Proper communication between the professionals and the victims led to lower stress levels. Parents are totally satisfied with this collaboration and find it easy to provide information regarding their child. According to the survey in 2001, it was found that parents noticed the symptoms of ASD on an average of 28 months. In Singapore, the parents are a bit late in recognizing the problem in their child. The main reason behind this might be the good behavior of the child (Autism Speaks, 2017). Hypothesis Identification of ASD is done in an early age of eighteen months to eight years old child. It becomes easy to diagnose the disorder as early as possible because it would be difficult after a certain age.The parents of the ASD victims who receive professional guidance and follow their instructions are likely to benefit more than the ones who are reluctant to contact the professionals (Autism, 2000). Research Design A detailed history of the patients and discussions with their parents must be conducted before taking proper steps for the treatment of a disorder. Control group would be supervised by the professionals if children are diagnosed with ASD during the course of study.The professionals would engage in the betterment of the children by engaging them in outdoor sports and other extracurricular activities. The use of medication and physical exercise must be a crucial part. Sample Characteristics Sampling Methods The parental survey was used as one of the methods. This method imposes queries on the parents of the children suffering from ASD. They take the information of the time at which ASD was detected. The data is collected by a number of the families. Sample size: About 50-60 subjects will be considered for this study. Inclusion and Exclusion Criteria Inclusion criteria: Children between the age group of 3 to 10 are seen to be the sufferers. It is important for the parents to keep a close watch on their babies at an early diagnosis, as it can save a child. The disorder must be detected at an early age. According to a research, it was found that male children suffer more than the females. Exclusion criteria: It is very difficult to diagnose the problem at an adult age. ASD is more easily detectable at an early age whose impact worsens with age. References Al Shirian, S. and Al Dera, H. (2015). Descriptive characteristics of children with autism at Autism Treatment Center, KSA. Physiology Behavior, 151, pp.604-608. Autism. (2000). Overview of Autism. Retrieved 8 December 2017 from https://www.verywell.com/autism-4014759 Autism Research Institute. (2017). Overview of autism. Retrieved 8 December 2017 from https://www.autism.com/pro_research Autism Speaks. (2017). retrieved 8 December 2017 from https://www.autismspeaks.org/research National Institute of Mental Health. (n.d). ASD. Retrieved 8 December 2017 from https://www.nimh.nih.gov/health/topics/autism-spectrum-disorders-asd/index.shtml National Institutes of Health. (n.d). ASD. Retrieved 8 December 2017 from https://www.nichd.nih.gov/health/topics/autism/Pages/default.aspx Poon, K. K., Koh, L. and Magiati, I. (2013). Parental perspectives on the importance and likelihood of adult outcomes for children with Autism Spectrum Disorders, Intellectual Disabilities or Multiple Disabilities. Research in Autism Spectrum Disorders, 7(2), pp.382-390. Research autism. (n.d).Improving the quality of life. Retrieved 8 December 2017 from https://researchautism.net/ Thurm, A., Swedo, S. E. (2012). The importance of autism research. Dialogues in Clinical Neuroscience, 14(3), 219222.